Promotional and Regulatory Role of Central Bank A central bank is a national financial institution that oversees the monetary policy of a country, regulates the banking sector, manages currency issuance, and aims to maintain financial stability. It acts as the principal authority in the financial and banking system of a country, ensuring economic stability […]
Product Mix Strategies Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. The product lines may range from one to many and the company may have many products under the same product line as well. All of these product lines when grouped together […]
Product Mix Meaning and Structure/ Dimensions of Product Mix Meaning A product mix constitutes the set of all products and services offered by a marketer. It is also known as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line. But […]
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