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Posted on Feb 25 2017 - 12:49pm by Preeti
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Job Analysis Job analysis is a formal and detailed examination of jobs. It is a systematic investigation of the tasks, duties and responsibilities necessary to a job. According to US Labour  Job analysis is the process of determining, by observation and study, and reporting pertinent information relating to the nature of a specific job. It is the determination of...

Breach of Contract and Remedies   A breach of contract occurs when a party thereto renounces his liability under it, or by his own act makes it impossible that he should perform his obligations under it or totally or partially fails to perform such  obligations. The failure to perform or renunciation may take place when the time for performance has arrived or...

Brand Value chain   Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value.  It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that...

Celebrity Endorsement   Definition “A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.” ” Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst...

Co-branding   Definitions Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.Co-branding refers to a marketing arrangement where two different brands join forces to create a product or service indicative of both their identities.  Meaning Co-branding, co-partnering or dual branding...

Brand Identity vs Brand Image ...

Brand Image   Definition The general impression of a product held by real or potential consumers. Meaning Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand....

Brand Identity Definition “A company’s brand identity is how that business wants to be perceived by consumers.” “A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to...

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Brandz Model – Measuring Brand Equity    Developed by: Millward Brown and WPP Marketing research consultants Millward Brown and WPP have developed the BRANDZ model of brand strength, at the heart of which is the Brand Dynamics pyramid. According to this model, brand building involves a sequential series of steps, where each step is contingent upon successfully...