MBA/BBA

Communication Models – Types, Advantages and Disadvantages

Communication Models – Types, Advantages and Disadvantages Communication Models  are conceptual  models used to explain the human communication process. In this section, you will learn about three models of communication: I. Linear model II. Interactive model III. Transactional model I. Linear Model of Communication It is a simple one way communication model. The message flows […]

Job Analysis – Meaning, Definitions, Uses, Process, Purpose and Techniques

Job Analysis Meaning, Definitions, Features, Uses, Process and Techniques of Job Analysis   Topics Covered i. Meaning ii. Definitions of Job Analysis iii. Features of Job Analysis iv. Important terms v. Uses of Job Analysis vi. Process of Job Analysis vii. Purpose of Job Analysis viii. Techniques of Job Analysis Meaning of Job Analysis Job […]

Perfect Competition- Meaning, Definitions and Features

Perfect Competition – Meaning, Definitions and Characteristics   Topics Covered i. Perfect competition Meaning ii. Definition of Perfect Competition iii. Features of Perfect Competition/Characteristics of Perfect Competition   About Perfect Competition Under perfect competition a large number of firms compete against each other. Therefore, the degree of competition number perfect competition is close to one. […]

Celebrity Endorsement – Definition, Meaning, Determinants, Advantages and Disadvantages

Celebrity Endorsement – Definition, Meaning, Determinants, Advantages and Disadvantages   Definition “A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.” ” Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.” Meaning  Celebrity branding or celebrity endorsement is a form […]

Celebrity Endorsement

Celebrity Endorsement   Definition “A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.” ” Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.” Meaning  Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used […]

Co-branding – Definitions, Meaning, Examples and Types

Co-branding – Definitions, Meaning, Examples and Types   Definitions Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.Co-branding refers to a marketing arrangement where two different brands join forces to create a product or service indicative of both their identities.  Meaning Co-branding, co-partnering or dual branding is the act of […]

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