Communication Models – Types, Advantages and Disadvantages Communication Models are conceptual models used to explain the human communication process. In this section, you will learn about three models of communication: I. Linear model II. Interactive model III. Transactional model I. Linear Model of Communication It is a simple one way communication model. The message flows […]
Job Analysis – Meaning, Definitions, Features, Purpose, Process and Techniques
Job Analysis Meaning, Definitions, Features, Important Terms, Procecss, Purpose and Techniques Meaning Job analysis is the complete study of the job. It is a procedure by which facts with respect to each and every aspect of the job are discovered systematically. It refers to the anatomy of the job. Definitions According to US […]
What is Job Analysis – Meaning, Definitions, Uses, Process, Purpose and Techniques
What is Job Analysis? Meaning, Definitions, Features, Uses, Process, Techniques and everything about Job Analysis Know more about Job Analysis i. Meaning ii. Definitions of Job Analysis iii. Features of Job Analysis iv. Important terms v. Uses of Job Analysis vi. Process of Job Analysis vii. Purpose of Job Analysis viii. Techniques of Job […]
Monopolistic Competition – Meaning, Definitions and Characteristics
Monopolistic Competition – Meaning, Definitions, Characteristics The degree of competition in a monopolistic market is less than that in a market with perfect competition but more than that in an oligopoly and ofcourse a monopoly. The characteristics of a market with monopolistic competition are as follows: a) There are a large number of buyers b) […]
Perfect Competition- Meaning, Definitions and Features
Perfect Competition – Meaning, Definitions and Characteristics Topics Covered i. Perfect competition Meaning ii. Definition of Perfect Competition iii. Features of Perfect Competition/Characteristics of Perfect Competition About Perfect Competition Under perfect competition a large number of firms compete against each other. Therefore, the degree of competition number perfect competition is close to one. […]
Demand Elasticity – Meaning, Definitions and Types
Demand Elasticity – Meaning, Definitions and Types Meaning of Demand Elasticity Elasticity in general, means the sensitivity or responsiveness of one variable to any change in another related variable. Demand Elasticity is a concept of judging the responsiveness of demand. J.S. Mill and Cournot were the early economists who referred to Elasticity of Demand in […]
Brand Value chain
Brand Value chain Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the […]
Celebrity Endorsement
Celebrity Endorsement Definition “A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.” ” Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.” Meaning Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used […]
Celebrity Endorsement – Definition, Meaning, Determinants, Advantages and Disadvantages
Celebrity Endorsement – Definition, Meaning, Determinants, Advantages and Disadvantages Definition “A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.” ” Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.” Meaning Celebrity branding or celebrity endorsement is a form […]
Co-branding
Co-branding Definitions Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.Co-branding refers to a marketing arrangement where two different brands join forces to create a product or service indicative of both their identities. Meaning Co-branding, co-partnering or dual branding is the act of using two established brand names of […]
