Business Communication Notes/Study Material
Communication is the lifeblood of every business organization. Organizations these days are very large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization. There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between management and trade unions). It is essential for success and growth of an organization. Communication gaps should not occur in any organization.
Business Communication is goal oriented. It is regulated by certain rules and norms. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. In early times, communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support communication. Effective communication helps in building goodwill of an organization.
These notes on Business Communication aims to bring about the importance of communication in business. Various forms of written and oral communication; including letters, memos, orders, interviews, group discussions, meetings etc., have been discussed in detail. Besides, the importance of non-verbal communication has also been elucidated. Effort has been made to keep the text simple and comprehensible, including a lot of examples and case studies. These notes are prescribed for the students of Commerce, Management, Hotel Management and MCA etc.