Types of Electronic Commerce

Types of Electronic Commerce


1. Business-to-Consumer  E-Commerce

The exchange of products, information or services between business and consumers in a retailing relationship. In B2C e-commerce, businesses sell directly a diverse group of products and services to customers .Some of the first examples of B-to-C e-commerce were amazon.com and dell.com in the USA and lastminute.com in the UK. In this case, the ‘c’ represents either consumer or customer.

2. Business to Business E-Commerce

  Business-to-Business e-commerce holds electronic transactions among and between businesses.  Its scope includes not only buying and selling but also services, fulfilling the needs of customers and collaborating with business partners.

  This may include,

  • E-procurement services, in which businesses learn about the purchasing needs of agencies and provide services.
  • A virtual workplace in which a business and a government agency could coordinate the work on a contracted project by collaborating on-line to coordinate on-line meetings, review plans and manage progress .
  • Rental of on-line applications and databases designed especially for use by government agencies.

3. Consumer to Business

Consumer-to-Business is the transfer of services, goods or information from persons to business or it is a business model where end users create products and services that are used by business and institutions. a consumer approaches a website showing multiple business organizations for a particular service. The consumer places an estimate of amount he/she wants to spend for a particular service. For example, the comparison of interest rates of personal loan/car loan provided by various banks via websites. A business organization who fulfils the consumer’s requirement within the specified budget, approaches the customer and provides its services.

4. Consumer to Consumer

Consumer-to-Consumer is an electronic Internet facilitated medium, which involves transactions among users and it is a business model which two consumers deal business with each other directly

A website following the C2C business model helps consumers to sell their assets like residential property, cars, motorcycles, etc., or rent a room by publishing their information on the website. Website may or may not charge the consumer for its services. Another consumer may opt to buy the product of the first customer by viewing the post/advertisement on the website.

5. Business -to -Government

B2G model is a variant of B2B model. Such websites are used by governments to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium to businesses to submit application forms to the government.

6. Government -to -Business

Governments uses B2G model websites to approach business organizations. Such websites support auctions, tenders, and application submission functionalities.

7. Government -to -Citizen

Government uses G2C model websites to approach citizen in general. Such websites support auctions of vehicles, machinery, or any other material. Such website also provides services like registration for birth, marriage or death certificates. The main objective of G2C websites is to reduce the average time for fulfilling citizen’s requests for various government services.

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