Service Marketing and Brand Management

Service Marketing and Brand Management


Services marketing is a form of marketing that businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

In today’s world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. That is why subjects like Service Marketing and Brand Management are integral part of BBA, MBA, B. Com, M.Com  programmes.

On Simplynotes/Simplinotes we provide FREE, Structured and Easy to understand notes on various subjects of MBA/BBA/M.Com/B.Com and  other professional courses. This study material is compiled from various reference books and other sources. These notes are of great help to the student pursuing BBA/MBA/B.Com/M.Com students.

You can visit the below mentioned blue links for study material.

Service Marketing Notes Brand Management Notes

List of Topics Covered

Characteristics of Services

Search, Experience and Credence Attributes

Customer Satisfaction-Meaning, Definition and Methods

PZB Gap Model



Perceived Service Quality Model

E-services and its Importance

Role of Brand

Brand Identity vs Brand Image

Brand equity concept

Aaker’s Brand Equity model

Brand Asset Valuation

Brandz Model – Measuring Brand Equity

Brand Resonance Pyramid

Brand Identity

Brand Image


Celebrity Endorsement

Brand Value chain



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#brand management notes #service marketing notes #BBA notes #MBA notes

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