Service Marketing and Brand Management
Services marketing is a form of marketing that businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
In today’s world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. That is why subjects like Service Marketing and Brand Management are integral part of BBA, MBA, B. Com, M.Com programmes.
On Simplynotes/Simplinotes we provide FREE, Structured and Easy to understand notes on various subjects of MBA/BBA/M.Com/B.Com and other professional courses. This study material is compiled from various reference books and other sources. These notes are of great help to the student pursuing BBA/MBA/B.Com/M.Com students.
You can visit the below mentioned blue links for study material.
List of Topics Covered
Search, Experience and Credence Attributes
Customer Satisfaction-Meaning, Definition and Methods
Perceived Service Quality Model
Brandz Model – Measuring Brand Equity
For more notes on Service Marketing and Brand Management u can send us your queries using “COMMENT SECTION” or “REQUEST A TOPIC Section” on our website.
For more study material on BBA/MBA subjects, click on the link below:
#brand management notes #service marketing notes #BBA notes #MBA notes
