Service Marketing and Brand Management
Services marketing is a form of marketing that businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
In today’s world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. That is why subjects like Service Marketing and Brand Management are integral part of BBA, MBA, B. Com, M.Com programmes.
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