Communication MCQs/Practice Questions (UGC NET Updated 2020 Notes)

121. “They have high status in the society. Their number is small but their influence is strong”. This is with reference to what kind of audience ?
(a) Elite
(b) General
(c) Specialised
(d) None of these
Ans. a
122. Which is the method used for receiving information in market based feedback system? ”
(a) Audience Decision Making
(b) Direct Feeback
(c) Media Review
(d) All of these
Ans. d
123. Who differentiated between ‘hot & cold messages ?
(a) Marshall McLuhan
(b) Wilbur Schramm
(c) Raymond Williams
(d) Vel Geilgnd
Ans. a
124. Who called our society as a ‘dramatised” society ?
(a) Marshall McLuhan
(b) Raymond Williams
(c) James Augustus
(d) Gutenberg
Ans. b
125. When was the first printing press established in India ?
(a) 1670
(b) 1672
(c) 1674
(d) 1676
Ans. c
126. What is the other name of Hicky’s Bengal Gazette ?
(a) The Bengal News
(b) Calcutta General Advertiser
(c) Bengal Journal
(d) Bengal Harkarv
Ans. b
127. Which theory is derived from the studies of J Saussure and Peirce ?
(a) Mass Society Theory
(b) Hegemony Theory
(c) Culture & Semiotic Theory
(d) Political Economic Media Theory
Ans. c
128. Which theories derived strength from Marx-1 ist ideology ?
(a) Mass Society Theory
(b) Political Economic Media Theory
(c) Social Responsibility Theory
(d) None
Ans. d
129. When was the channel ‘Yuva Vani’ started in Delhi ? ,
(a) 1965
(b) 1966
(c) 1967
(d) 1969
Ans. d
130. Where was the highest AIR station set-up in 1971 ?
(a) Mumbai
(b) Leh
(c) Himachal
(d) Nainital
Ans. b
131. When was the Bombay TV centre inaugurated ?
(a) 1970
(b) 1971
(c) 1972
(d) 1974
Ans. c
132. When were educational programmes by UGC started on TV?
(a) 1980
(b) 1982
(c) 1983
(d) 1984
Ans. d
133. When was the moving transmission of TV started ?
(a) 1980
(b) 1985
(c) 1987
(d) 1989
Ans. c
134. In which year did Doordarshan started its 5 metro channels ?
(a) 1990
(b) 1993
(c) 1994
(d) 1992
Ans. c
135. Which committee criticised the Doordarshan for concentrating on the North for its programme contents ?
(a) Verghese Committee
(b) Joshi Committee
(c) Chandra Committee
(d) None of these
Ans. b
136. Which committee recommended separation of AIR & Television
(a) Chanda Committee
(b) Verghese Committee
(c) Joshi Committee
(d) None of these
Ans. a
137. Effective communication does not require
(a) Voice modulation
(b) Handsome appearance
(c) Appropriate gestures
(d) Students involvement
Ans. b
138. Effective teaching is, by and large, a function of the teacher’s.
(a) Scholarship
(b) Punctuality
(c) Ability for verbal expression
(d) Liking for the profession
Ans. d
139. Which of the following is an ambitious computerisation programme aimed at con-necting 60,000 government and aided schools through internet ?
(a) VidyaVahini
(b) VidyaVani
(c) Gyan Vani
(d) None of the above
Ans. a
140. An effective teacher will ensure
(a) Cooperation among his students
(b) Laissez faire role on his part.
(c) Competition among his students.
(d) Competition or cooperation as the situation demands.
Ans. d

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