121. “They have high status in the society. Their number is small but their influence is strong”. This is with reference to what kind of audience ?
(a) Elite
(b) General
(c) Specialised
(d) None of these
Ans. a
122. Which is the method used for receiving information in market based feedback system? ”
(a) Audience Decision Making
(b) Direct Feeback
(c) Media Review
(d) All of these
Ans. d
123. Who differentiated between ‘hot & cold messages ?
(a) Marshall McLuhan
(b) Wilbur Schramm
(c) Raymond Williams
(d) Vel Geilgnd
Ans. a
124. Who called our society as a ‘dramatised” society ?
(a) Marshall McLuhan
(b) Raymond Williams
(c) James Augustus
(d) Gutenberg
Ans. b
125. When was the first printing press established in India ?
(a) 1670
(b) 1672
(c) 1674
(d) 1676
Ans. c
126. What is the other name of Hicky’s Bengal Gazette ?
(a) The Bengal News
(b) Calcutta General Advertiser
(c) Bengal Journal
(d) Bengal Harkarv
Ans. b
127. Which theory is derived from the studies of J Saussure and Peirce ?
(a) Mass Society Theory
(b) Hegemony Theory
(c) Culture & Semiotic Theory
(d) Political Economic Media Theory
Ans. c
128. Which theories derived strength from Marx-1 ist ideology ?
(a) Mass Society Theory
(b) Political Economic Media Theory
(c) Social Responsibility Theory
(d) None
Ans. d
129. When was the channel ‘Yuva Vani’ started in Delhi ? ,
(a) 1965
(b) 1966
(c) 1967
(d) 1969
Ans. d
130. Where was the highest AIR station set-up in 1971 ?
(a) Mumbai
(b) Leh
(c) Himachal
(d) Nainital
Ans. b
131. When was the Bombay TV centre inaugurated ?
(a) 1970
(b) 1971
(c) 1972
(d) 1974
Ans. c
132. When were educational programmes by UGC started on TV?
(a) 1980
(b) 1982
(c) 1983
(d) 1984
Ans. d
133. When was the moving transmission of TV started ?
(a) 1980
(b) 1985
(c) 1987
(d) 1989
Ans. c
134. In which year did Doordarshan started its 5 metro channels ?
(a) 1990
(b) 1993
(c) 1994
(d) 1992
Ans. c
135. Which committee criticised the Doordarshan for concentrating on the North for its programme contents ?
(a) Verghese Committee
(b) Joshi Committee
(c) Chandra Committee
(d) None of these
Ans. b
136. Which committee recommended separation of AIR & Television
(a) Chanda Committee
(b) Verghese Committee
(c) Joshi Committee
(d) None of these
Ans. a
137. Effective communication does not require
(a) Voice modulation
(b) Handsome appearance
(c) Appropriate gestures
(d) Students involvement
Ans. b
138. Effective teaching is, by and large, a function of the teacher’s.
(a) Scholarship
(b) Punctuality
(c) Ability for verbal expression
(d) Liking for the profession
Ans. d
139. Which of the following is an ambitious computerisation programme aimed at con-necting 60,000 government and aided schools through internet ?
(a) VidyaVahini
(b) VidyaVani
(c) Gyan Vani
(d) None of the above
Ans. a
140. An effective teacher will ensure
(a) Cooperation among his students
(b) Laissez faire role on his part.
(c) Competition among his students.
(d) Competition or cooperation as the situation demands.
Ans. d
