International marketing Environment

Posted on Mar 23 2016 - 8:58am by Preeti

C. Taxes

Taxes are another way that governments can cash in on foreign businesses operating and selling products in their country, so their citizens’ spending does not allow much money to leave the country. Taxes can and do impact your ability to make a profit selling goods and services in a foreign country and will shape your international marketing strategy because of that. High tax rates on goods sold, like those in the USA, can make it hard for a business to stay on the right side of that fine line between profit and loss.

D. Fees

When you market your products for sale in a foreign country, you may be subject to pay certain fees for the right to do that. These fees can be a one-time deal or recurring, and they can also be quite high in some circumstances if they involve what might be considered luxury items.

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