101. An interview is a type of
(a) dyadic communication
(b) multiadic communication
(c) mass communication
(d) None of these
Ans. a
102. A journalist need not be while covering an event.
(a) Impartial
(b) Meticulous
(c) Domineering
(d) Inquisitive
Ans. c
103. Which ones of the following do not provide entertainment to the targeted audience ?
(a) TV Programmers
(b) Magazines
(c) Leaflets
(d) Newspaper features
Ans. c
104. What is average frequency ?
(a) Total Exposures / Audience Reach
(b) Audience Reach/Total Exposures
(c) Total Exposures in a given time period
(d) None of these
Ans. a
105. What do you understand by GRPs ?
(a) The number of readers reading an advertisement.
(b) The number of advertising insertions in one campaign.
(c) The number of points earned by an advertising campaign.
(d) Any one of these
Ans. b
106. What is Print Run?
(a) Print Run-Complementary Copies.
(b) Print Run – Wapasi
(c) Print Run + Complementary Copies.
(d) The number of books sold by one particular retailer.
Ans. b
107. What are Net sales in the parlance of book publishing ?
(a) The number of books or magazines sold by one retailer or bookshop.
(b) The number of books or magazines printed by a publisher at one time.
(c) The number of books or magazines available for sales.
(d) None of these
Ans. b
108. Which sampling involves picking up of cases that are judged to be ‘typical’ of the population ?
(a) Cluster sampling
(b) Accidental sampling
(c) Quota sampling
(d) Purposive sampling
Ans. d
109. Closed-ended type of question are questions calling for
(a) simple ‘yes-no’
(b) agree-disagree answers
(c) multiple choice type of responses
(d) All of these
Ans. d
110. In open-ended question, the respondent is provided with
(a) No answers
(b) Multiple type answers
(c) Objective type answers
(d) None of these
Ans. a
111. Who enforced the Vernacular Press Act ?
(a) Lord Canning
(b) LordLytton
(c) Queen Victoria
(d) East India Company
Ans. b
112. The name given to the first radio programme was
(a) India Radio Times
(b) The Indian listener
(c) Akashvani
(d) None of these
Ans. a
113. When were the Bombay & Calcutta stations inaugurated by the Indian Broadcasting Company ?
(a) 1925
(b) 1926
(c) 1927
(d) 1928
Ans. c
114. When was the name All India Radio adopted ?
(a) June 10, 1935
(b) April 8, 1936
(c) January 8, 1935
(d) June 8, 1936
Ans. d
115. When was the first National Orchestra set-up, with Pandit Ravi Shankar ?
(a) 1950
(b) 1951
(c) 1952
(d) 1954
Ans. c
116. Independent variable and dependent variable are variables of which method available to communications researcher ?
(a) Historical Method
(b) Experimental Method
(c) Survey Method
(d) Content Analysis Method
Ans. b
117. Which is the probability technique used in survey research ?
(a) Simple random sample
(b) Stratified random sample
(c) Cluster sample
(d) All of these
Ans. d
118. The non-probability technique used in Survey research is
(a) Accidental sample
(b) Quota sample
(c) Purposive sample
(d) All of these
Ans. d
119. Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is
(a) Simple Random Sampling
(b) Stratified Random Sampling
(c) Cluster Sampling
(d) None of these
Ans. a
120. Multi-stage sampling is also called as
(a) Quota sampling
(b) Cluster sampling
(c) Purposive sampling
(d) Stratified sampling
Ans. b
